Consumption of AI in our lives has increased over the past decade. From laptops to smartwatches, they are ruling the lives we are living right now. This has now become a mechanism to understand customers, their behavior and needs.
On this pretext of this, AI is gelling well with digital marketing, as the strategies are being more protective as the consumer insights are given. Also, as compared to survey reports and other old school methods of data collecting, this has been more cost-effective and time-efficient.
Artificial Intelligence aka AI is simply the intelligence that is instilled in the machinery. So much so is the power of this AI is that machines work like a human capable of interpreting, comprehend, store and even remember the information for the future to modify its functionality. Few key reasons for its popularity being:
With these super-efficient and effective qualities, AI is revolutionalizing many industries and changing the way they once worked. A few of them which are benefitting a lot from it is banking, medical and last but not the least, marketing.
Marketing a product is all about knowing your consumer, catering to their needs and then keep improvising and checking on the same strategy as per the response you receive from the consumers. But the toughest challenge is to break the needs of consumers so simplistically that you are in a better position to formulate strategies as per that intel.
Earlier, obtaining such information wasn’t a piece of cake, and huge surveys were involved to derive the market positioning of a brand. But AI came as a buffer which helped this gap and lengthy procedure to be out of the circle and intelligence took over the charge.
AI got it all, from the power of analysis to a data unfathomable for humans to process the data to adapt to that data for further use. It is basically acting human in analyzing market trends but on a larger scale and spectrum. The efficiency AI brings to the table is the reason why industries are actively opting for it.
Even after stating all the facts, you have a second thought, let’s talk about the numbers. Statistics from the consumer point of view say that 38% of them believe that if AI is sure to enhance the consumer experience and 73% of them are actually open to the purchase of such businesses who are using AI.
At the end of the day, your consumer is what decides your market and they are amped up by the advent of AI in the realm of business. All the more reason to have AI integrated with your brand.
AI is changing the way you are interacting with your consumers. The engagement which one derives through AI like traffic, likes, following, post engagement, awareness and so on, is nothing like how we once thought of marketing to produce, but bigger and better with acquiring and retaining consumers at the same time.
From Google Assistant to Siri to Alexa, all are your virtual assistants through voice recognition. They are used to enhance the user experience and help your consumers have an interactive query solving portal to go to every time they are in need.
You always have seen your online shopping forum having suggestions for which actually are extensions and prompts made on the preferences you have already searched or bought. This enhances your experience in a way where you are updated about the trends which reflect your choice by the AI your online forum is using. A consumer would like you to have such a platform that understands their needs and aspirations and engage with them while they make a choice. It is a secret friend everyone needs.
For any campaign to work out, the strategy entailing the target audience and their demographics play an important part in making the campaign successful. Therefore, having AI backing up your campaign is effective with the research and ease of data you require to even formulate a strategy that is holistic and streamlined.
Now AI is entering the realm of website building making the process easier than usual for the website builders when it comes to creating landing pages and other AI-related processes like Chatbots which are now preferred in every website if you carefully have a look.
AI changing the way we once assumed digital space would, making it more engaging, easier and effective when it comes to either side of it, consumers or businesses. All are positively affected making it a much-needed addition to any industry especially of marketing where knowing the consumer is what the whole deal is about.
By Doors Studio