As humans, we have transcended into an age where the internet reigns, and we all have succumbed to the vices of social media. While an entirely untapped market is scrolling their social media feeds behind their phones, businesses can deploy effective social media marketing strategies to drive more business and get the brand awareness they always wanted!
You might wonder why social media marketing is important, and you have the answer right onto your phones. More than 90 per cent of individuals today own a social media account, and more than 85 per cent of them are active. Therefore, tapping a market as vast as social media marketing (SMM) has become imperative if you want to grow your business in ways unimaginable and ensure exponential growth over the months.
You can drive traffic, increase brand awareness, and engage with your audience in ways you have never done before through a carefully curated social media marketing strategy! You can deploy various social media marketing tools or enrol the services of an agency to get a better grasp of the whole concept and increase traction.
Below, we have outlined five aspects crucial to understand before embarking on your social media marketing campaign.
Core Pillars of Social Media Marketing
Strategise
Before you dive right into the deeper end of the pool, your marketing team needs to make a strategy and understand what you would like to communicate through your business’ social media handle. Choose which platforms you would like to focus on by analysing your target demographic and your business's type of services or products. For instance, if your target demographic is working professionals with an average age range of 23 to 35, in that case, LinkedIn should be the best bet to promote your services.
In addition to choosing the platform you want to focus on, get ahead with the kind of content you will be putting out and how well it defines your business and the services or products you offer. A social media marketing company can help you with strategy if you are just starting and require assistance.
Plan and Publish
Social media marketing for businesses starts with consistency. Since more than three billion people use social media platforms globally, you wouldn’t want to miss the chance of getting discovered by your potential client's thanks to the sporadic posts you will be putting out due to the lack of planning. Suppose you think your business could be in the same position; getting the services of a leading digital marketing agency should be an option you should most definitely consider because once begun. In that case, it will be hard to start over with a clean slate.
Listen and Engage
Yes, just putting outposts every twice a week won’t do the trick of helping you acquire customers. You must understand the response of your target demographic to the content you are putting out and, based on it, engage with them as much as you can. People will comment on your posts, message you directly to understand your services, or tag you in their stories. Therefore, designing a perfect response to each aspect is crucial to engage with your customers and connect.
Analyse
Along the way, once you are consistent with your posts and engagement, you would want to know how your social media marketing campaign is performing. The platform you have chosen itself could provide you with basic information. However, to dig deeper into consumer behaviour and what is trending on a particular platform these days, you can employ the services of a digital marketing agency in Delhi and boost engagement.
Advertise
One of the social media marketing benefits is that you’ll advertise your products or services to the audience you have acquired over time. You can even increase engagement by understanding the algorithm of the various social media platforms you are using and designing a social media marketing strategy accordingly. If you are running several social media marketing campaigns at once, you can consider employing the services of experts to make bulk changes, automate processes, and optimise your ads.
Conclusion
Although a lot of people wonder what is SMM in digital marketing, very few traditional and small business owners have tapped its potential to increase their consumer base and drive more traffic to their website. Social media marketing has become the norm in a world that has gone remote and more individuals are signing up every day