Posted on December 29, 2022 by Doors Studio

Why a Strategy That Uses Both SEO and PPC Always Works

Most companies and marketers start out using either search engine optimization (SEO) or pay-per-click (PPC) advertising, viewing them as separate tools. But SEO and PPC are more powerful together than apart, which is why an SEO and PPC strategy wins every time. Keep reading to find out why—and how SEO and PPC can benefit your business!

Don’t forget, Doors Studio provides top-of-the-line SEO and PPC services to clients all across India and the world. So whether you need PPC services in Goa. or SEO services in UAE, we’ve got you covered.

What is an SEO and PPC strategy?

Before combining these two digital marketing tools, it’s important to understand what each one is as well as their differences. Learn more about SEO and PPC and how they make for a powerful strategy below:

SEO involves improving the content on your website so that your web pages rank for specific keywords. 

For example, you could optimise a product page for heated slippers to rank for the keyword "wireless heated slippers."

PPC involves advertising on search engines. It’s not like traditional advertising, though. Your ad displays in response to user queries that feature your targeted keyword. 

It’s a targeted, personalized form of advertising.

What is the main difference between SEO and PPC? You pay for every click with PPC, whereas SEO, which generates organic traffic, is free. Both are part of search engine marketing (SEM), so it’s no surprise that two are better than one in this case.

To create the best Internet marketing strategy, you need to use both SEO and PPC strategies. Merging SEO and PPC is not about having the same tools perform the same type of work. It makes people inside the company more aware of conversion opportunities. Together, these two tools make an unbeatable strategy.

They offer a dual approach that creates a competitive advantage. While each has benefits when used alone, there are several perks to combining them. A few examples include increasing website traffic, click-through rates (CTRs), conversion rates, and more.

5 benefits of an SEO and PPC strategy

With an SEO and PPC strategy come five impressive benefits, including:

Share keyword data

A performance-driven Internet marketing strategy relies entirely on keywords.

You may cross-reference metrics from both SEO and PPC to acquire twice the keyword data you would typically have. For example, you can leverage the keywords with the highest conversion rates from your PPC campaign to optimise your SEO approach. This can help your firm rank organically for high-value keywords, lowering your PPC spending.

Site searches from your website are another great way to get keyword data. Enabling site search on your website and analysing the most frequently used terms will provide you with valuable insight into your consumers' demands and search patterns. Thereafter, your company can employ those terms in its SEO strategy and PPC campaigns to bring more relevant, high-quality traffic to its website.

PPC can also evaluate the success of branded keywords and assist you in deciding whether to use them. Bidding on competitors' or your own brand names can reveal potential branding concerns.

Finding out all of this is priceless knowledge. It teaches you not only how to optimise your marketing, but also how to get more clients. More revenue equals more opportunities for your company to expand into new markets, launch new products, and so on.

Enhance your online visibility

Combining an SEO and PPC approach also increases exposure, which increases your chances of ranking for selected keywords. When a search keyword ranks first, marketers frequently reduce their PPC efforts.

However, keep in mind that the first two or three results on most search engine result pages (SERPs) are paid search advertisements. Using SEO to supplement your PPC ads will help you improve site traffic and develop a presence in your market. Optimizing your landing pages is crucial for any Internet marketing campaign, but especially for a combined strategy because your SEO efforts can provide critical information about customer intent, goals, and aspirations to your PPC campaign.

Use this data to select or develop landing pages that provide the greatest user experience. This can help your firm reduce bounce rates and raise CTRsli, both of which can affect your organic and paid search rankings. You may also leverage PPC analytics on online consumer behaviour to guarantee that your paid ads are only shown to the most qualified people.

By doing so, SEO and PPC can work together to improve user experience and traffic quality while decreasing ad spend wastage.

Utilize social media data.

With the ongoing evolution of social media, chances for customised advertising have expanded as well. Facebook, LinkedIn, and YouTube all allow for highly targeted advertisements. Using Facebook user profile information, you can target ads to a specific age range, geographic location, or users who are interested in what your company sells.

The information gleaned from these campaigns may provide facts about your target audience that may aid in the refinement of your entire SEO and PPC strategy. E.g., you may discover that a younger age group is more interested in your heated slippers than an older age group. With this knowledge, your team can improve some of your website messaging. For example, you might adjust your content marketing strategy to highlight shoe pain areas for younger consumers, or you could update your product photos to depict a younger age range. The nice part is that your SEO approach may also be applied to your social media marketing effort. You can market to customers who visit your website later, when they're on social media, using the Facebook Pixel, which you instal on your website.

Improve CRO

With this integrated SEO and PPC strategy, you can apply what you've learned from one to the other to increase your conversion rate optimization (CRO) efforts. For instance, if a PPC campaign is generating leads, you might include components of it into your content strategy. Perhaps you've created a series of intriguing calls-to-action (CTAs) and begun putting them into your web pages. You can also boost the performance of your PPC advertising by:

  • Meta descriptions

  • Title tags

  • Webpage design and more.

CRO typically requires patience, especially if you are relying on organic traffic.However, with PPC ads, you can use your bought traffic to provide fast feedback on your webpage design and copy. You'll learn what works and what doesn't by implementing PPC and SEO. SEO and PPC may communicate vital information as a cohesive one, providing your team with unprecedented visibility into your digital marketing plan.

Embedding e-commerce feeds

You may now link product pages to PPC advertisements while working on an e-commerce site, so they highlight the product—often with reviews—and drive consumers directly to the product page. This is an efficient technique to add another layer to existing initiatives that may have previously depended just on SEO. It's also a good approach for getting people to click on your PPC advertising. By displaying your product's high rating, you emphasise that you sell a high-quality product that people enjoy.

Combining SEO and PPC isn't a new trend, but it's a potent toolkit that may have a huge impact on your organisation, such as producing enough cash to create new jobs, expand into a new location, or introduce a new service or product. Keep up to date on the industry by learning more about how to use SEO and PPC efficiently.

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