Social Media Strategist

Job Description:

We are looking for a creative and analytical Social Media Strategist to join our dynamic digital agency team. The ideal candidate will be responsible for developing and implementing effective social media strategies to enhance our clients' online presence, drive engagement, and achieve marketing goals.

Key Responsibilities:

1. Strategy Development:
   • Develop comprehensive social media strategies that align with clients' business goals and brand identity.
   • Identify target audiences and create tailored content strategies to reach and engage them.
   • Conduct competitive analysis and stay updated with industry trends to inform strategy.
2. Content Planning and Creation:
   • Create, curate, and manage high-quality, engaging content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
   • Develop content calendars to ensure a consistent posting schedule.
   • Collaborate with the creative team to produce visually appealing graphics, videos, and other multimedia content.
3. Campaign Management:
   • Plan and execute social media campaigns, including paid advertising, to drive brand awareness, engagement, and conversions.
   • Monitor and optimize campaign performance, adjusting strategies as needed to achieve desired outcomes.
   • Manage social media budgets and allocate resources effectively.
4. Analytics and Reporting:
   • Track and analyze social media metrics to measure the effectiveness of strategies and campaigns.
   • Provide regular reports and insights to clients, highlighting key performance indicators and areas for improvement.
   • Use data to refine and optimize social media strategies.
5. Community Engagement:
   • Foster and manage online communities by engaging with followers, responding to comments, and addressing inquiries in a timely manner.
   • Develop and implement strategies to grow followers and increase engagement.
   • Monitor social media trends and conversations to identify opportunities for brand involvement.
6. Collaboration and Coordination:
   • Work closely with the marketing, creative, and content teams to ensure cohesive and integrated marketing efforts.
   • Coordinate with clients to understand their objectives, provide updates, and obtain approvals.
   • Stay informed about new social media tools, best practices, and emerging platforms.

Key Attributes:

• Strategic thinker with a creative flair
• Strong organizational and project management skills
• Collaborative team player
• Adaptable and open to feedback
• Passionate about social media and digital marketing

Location: Gurugram