Search Engine Optimization refers to the practice of driving relevant traffic to the website. In layman's language, it refers to organically improving a website’s ranking on search engines. Common SEO practices include: generating keyword-oriented content, building backlinks, optimizing the site’s loading speed, writing unique titles & descriptions, etc.
Organic search traffic is usually quality traffic. Because users are actively searching for specific topics, products, or services that your website can rank for. If a user finds your website through a search engine, it could lead to increased brand engagement.
How does SEO work?
There are ways to maximize results, but it's almost impossible to manipulate search algorithms perfectly. Businesses are often looking for the shortest path to ideal results with minimal effort, but SEO takes a lot of action and time. No SEO strategy can change anything today, expect definite results tomorrow. SEO is a long-term project with daily actions and constant activity.
Search engines use bots to crawl all the pages of your website, download the information, and store it in a collection called an index. This index is like a library, and when someone searches for something in it, the search engine acts as a librarian. Search engines pull and display relevant information from search queries, showing content related to what the user was looking for. Search engine algorithms analyze her web pages in the index to determine the order in which those pages appear in her SERPs.
Why is SEO important?
SEO plays an important role in generating relevant traffic to the website. It makes businesses and brands visible on the web and creates brand awareness.
-SEO builds trust and credibility of the business.
-Good SEO outranks competition and helps you rank at the top of search engines.
-With relevant content and outstanding strategy, you can reach more people and make create a smooth experience for your customers.
-It keeps the website up to date with the latest advancements and algorithm changes. Hence, creates a credible and authentic website experience.
SEO Tips and Tricks For Ecommerce Websites
-Make sure all the products are properly indexed:
Google bots can miss certain pages at the time of crawling so to avoid it make sure your pages are linked to each other. Optimize your site and listings for your keywords.
-User friendly product page experience:
Now that you've incorporated keyword research into your plan, it's time to take a look at your product pages to see how you can improve your customers' shopping experience.
Over the past few years, Google has improved search many times to include the highest quality content at the top of the results. E-commerce is no exception.
- Use structured data markup for rich snippets:
Now that you've improved your product content, let's take a look at some technical features you can add to your eCommerce site. One of the most important features to add is structured data markup.
In other words, this markup provides details about the product before the user visits the website. It also helps rank rich snippets, a type of Google search feature common in the e-commerce world.
-Improve website navigation and structure:
Every e-commerce website is different, but the average time a user spends on a website before he decides to leave the website is 10-20 seconds. If the site is difficult to navigate if the categories are not organized, and if the user is not attracted to the brand in that time frame, the user will look elsewhere. So improving navigation and website structure the website is not only important for SEO but for general user experience also. This can be achieved by adding so-called breadcrumbs & rectifying the site structure.
-Clean up broken links and optimize 404 pages:
Broken links have long been a negative point in the eyes of SEOs. They just not affect website performance but also customer experience. These product pages and categories allow users to track. Some stay and click to go to a new page, others abandon the site.
If you use SEO tools like Ahrefs, Semrush, or Moz, you can easily find all the broken links on your website and fix them over time. It's as easy as unlinking where it's linked. If you have a Shopify store, you can check out numerous broken link apps that fix them automatically.
If you’re looking for the best SEO agency in Delhi, we got you covered. We possess a team of skilled professionals who help your website rank at the top of the search engine with their result oriented strategies.