Even the most social media savvy of us can get confused when trying to figure out the best time to post on Instagram. There are many factors to consider, such as your followers' daily habits, when they use Instagram, what they are up to, and where they are. Time zone plays an integral role in it.
There's a lot to talk about here, but before we dive into our thoughts and research, here's what we think is the perfect time to post on Instagram. You can find the best time:
6:00 am - 7:00 am
9:00 am - 10:00 am
2:00 pm - 3:00pm
6:00 pm - 7:00 pm
8:00 pm to 9:00 pm
If you're just starting out on Instagram and don't have a lot of previous data or follower insights, you should post during these peak times. We encourage you to change your posting frequency as your account grows to reflect your audience's habits.
Rather than disappearing from the feed, we want to be able to stay up to date with algorithmic changes by interacting with the community when they are active on the platform. If you post when your community is active and your post gets engagement soon after it's published, Instagram interprets that as a sign of the quality of your content and pushes your post up the feed to get it in front of more people. It's a win-win situation on all counts!
You can leverage the success of your previous posts to find the best times to post each day of the week. The key here is to test what times work for your community and what times to avoid them. After all, Instagram is a marketing channel, and marketing means testing.
-Stick to it for 30 days to gather enough data: First and foremost, every experiment should have a parameter (a specific target that can be measured) in order to obtain the most accurate results possible.
-Investigate Your Audience: Hopefully, you already have an idea of ??who your followers (or ideal followers) are and what they are like. It's time to ask some questions about your online habits so you know what time to post.
-Look at the research: The more you observe your audience and their behavior, the more you can tailor your test plan to your account. However, you may want to consider doing more general research to see if anything seems relevant to you, or to help orient yourself if you're completely lost!
-Start to Plan and Schedule: Use our scheduling software to drag and drop images, write captions, sort hashtags, schedule your posts, sit back and relax. The results of these apps are highly personalized and great for knowing when to post on Instagram.
-Keep an eye on Performance Metrics and see what benefited: Try posting during these times for a few weeks and see if you notice an increase in engagement.
-Be up to date with your competitors posting times & analyze their results: Keep an eye on your competition & watch their posting time & engagement.
Are you ready to post now? There you have it, it's time for you to take the test!