Posted on August 26, 2021

'What is meant by digital marketing?' Digital marketing is referred to as the process of online marketing. In digital marketing, advertising is done using digital channels such as social media platforms, email marketing, search engines, websites, bulk messages, and mobile apps. The digital revolution has changed our lives in every aspect. Everyone has access to the internet and what it has to offer is endless. There is a general increase in awareness; people are more conscious and easily attain knowledge about whatever they are interested in.

Digital marketing has made it easier to enter new markets and capturing a larger audience. Digital marketing makes interaction easier and makes you exactly aware of what your target audience wants and expects. Therefore, it is essential to know the types of digital marketing.

Types Of Digital Marketing

'What do you mean by digital marketing?' 'What are the different types of digital marketing?' Some of the most popular types of specializations within digital marketing are explained below.

  • Search Engine Optimization (SEO) - Search engine optimization is imperative for the digital marketing process. Search engine optimization is the process of optimizing the content and the reach of your online presence with the help of appropriate and relevant keywords to ensure healthy traffic and maintain a good position in the search engine results. This organic method, if done right, generates top ranking for your websites and blogs, drives heavy organic traffic, and helps maintain a rapport with the potential customers it drives in, as visibility is the first step to a healthy customer relationship. 

  • Social Media Marketing - Social media marketing refers to marketing on different social media platforms. Namely, Instagram, Facebook, Linked In, Twitter, Quora, and many more. The key to being successful at this is to generate relevant and engaging posts that create opportunities for your audience to share them with others, increasing traffic and generating brand awareness. All in all, it is a very effective and popular way of getting attention.

  • Content Marketing - Content marketing and search engine optimization go hand in hand. The keywords derived from the search engine optimization process help make relevant and valuable content for the audience. It provides information, generates awareness, and establishes strong relationships with the target audience. This is a very efficient method to generate leads as compared to paid methods.

  • Pay Per Click (PPC) - Pay per click is a paid form of advertising that highlights the ad on top of the search engine results. It helps in driving heavy traffic to your websites, blogs, and other online presences. The most common example is Google Adwords, where you only pay if a person clicks and lands on your page.

  • Email marketing - Email marketing consists of sending out emails to potential and existing customers. Many tools are used for the same. These tools help you send out personalized emails to all of your customers with just a click. You tend to save time and get results. 

  • Mobile marketing - Mobile phones are in every household. There are more mobiles than the people in the house. Mobiles keep us up to date with a lot of events, so we check them regularly. People opt for mobile marketing as it has a wide reach as well. There are bulk messages, in-app marketing, and a lot more.

Benefits of Digital Marketing

  • A wide reach - Digital marketing has a lot of benefits, one of them is that it allows you to reach an infinite amount of people, leading to a larger consumer base. Digital marketing makes it easy to grow your business.

  • Cost-efficient - Digital marketing tends to reach a larger audience than traditional marketing and at a much lesser cost. Hence, it's cost-efficient.

  • Trackable results - Everything with digital marketing is tracked and can be compared to check the progress. Live reports displaying customer activities let us decide our focus points, and we can learn about our target audience in depth.

  • More connected with the audience - With the help of digital marketing, one is more aware of what and why their audience expects and prefers. We can take necessary actions after knowing what the audience wants and be more profitable. 

Digital marketing is the need of the hour. This is so because everyone is online, and that's the way forward for businesses as well. Being online and accessible to your customers makes them trust your brand and choose you over other options.