How Social Media Can Improve Your SEO: 15 Effective Strategies To Follow in 2025

This number, released by Hubspot, is a strong reminder that social media marketing and SEO strategies are no longer separate. They are beautifully intertwined, generating traffic, enhancing engagement, and increasing conversions.  

Businesses, looking to increase traffic on their website or drive their organic growth, have to start using their social media strategically in the year 2025 and beyond. 

In this blog, we will cover 15 social media strategies that are helping brands leverage the power of social media marketing to improve their Google Search ranking.

15 Effective Strategies To Boost Your SEO In The Year 2025

1. Shareable High Quality Content 

• Create content to solve genuine user problems.
• Use Headlines and create engaging content that leaves room to explore more. 
• Deliver valuable and original content. Establish trust and further encourage backlinks.

Use Relevant Keywords

• Use relevant keywords so that more people can find your brand in your bio, description, and captions.
• List your website link clearly on social media.
• Maintain consistency throughout.

Create shareable content on your Website

• Use easily visible social sharing buttons on the website for more visibility.
• Optimise content snippets and metadata so that your website content looks appealing when shared on social media.

Also Read: Top 21 Digital Marketing Trends You Can’t Miss Out On In 2025

Use Strategic Hashtags

• Put hashtags that are relevant to your content.
• Focus on quality and not quantity.
• Keep on analysing the performance of the hashtags and keep adjusting

Influencer Marketing

• Reach out to the influencers whose content resonates with your buyer's persona.
• Encourage influencers to share your website content and links 
• Use influencer marketing to generate credible backlinks that can help you build more authenticity across Google.

Post Regularly

• Social media is all about consistency. 
• Post content that drives higher engagement, such as reels, carousel, and so on.
• Maintain a balance of promotional or selling content with inspirational, educational, and interactive content.

Actively Engage with your audience

• Boost social signals by actively responding to comments, DMs, and mentions.
• Be accessible and actively run engaging discussions on stories. 
• Feature user-generated content to build credibility and deepen audience connection.

Targeted Keyword in Social Media Content

• Use targeted keywords in your captions, social media posts, and so on.
• Create captions with at least one long-tail keyword.
• Do not overdo it and use the keywords smartly.

Leverage Video Content

• Create high-quality, engaging videos to boost engagement.
• Prioritize short-form videos for connecting with your users, and long-form content to provide educational and valuable information.

Build Links Through Content Promotion

• Promote your contents in groups, communities and forums and drive traffic to your website.
• Identify and leverage guest post opportunities.

Geo-taggings and Check-ins

• Improve local visibility with geotagging 
• Offer discounts to the customers for putting in check-in and reviews on social media. 
• Promote local events or activities to increase reach.

Use Social Media Analytics

• Spend time on analytics tools like Google analytics, Hootsuite and so on to track traffic and understand what is working.
• Identify content that is working and try to replicate it smartly.

Organise events on social media

• Host live events and host Q&A sessions.
• Promote these events to increase registration and engagement.
• Provide knowledge resources and ecourage backlinkinh and further sharing.

Ensure Mobile-Friendly Content

• If your content is not on mobile, it is going to get lost.
• Make sure your content is compatible to mobile devices. 
• Regularly monitor and improve mobile compatibility

Use Social Listening

• Use social listening tools like BuzzSumo and find trending topics to increase virality of your content.
• Shape your content strategy according to the relevant trends, popular keywords and hashtags.

Build a Stronger More Search Friendly Digital Presence

Social Media Marketing and SEO strategies are no longer separate. Striking a balance between the two can be one of the most workable social media strategy for your brand in the year 2025. 

With virality as its USP, social media can enhance your SEO by bringing credible footfall on your website. Start incorporating these tactics today and watch your Google search rankings climb.