Designation:Manager - Performance Marketing
Roles and Responsibilities
- End-to-end planning, research, analysis and implementation of paid marketing campaigns as per the assigned budget and business goals
- Excellent understanding (keyword and audience mapping, campaign structuring, targeting, bidding) of various advertising formats like Search, Display, Video, and paid Social.
- Ability to write highly engaging ad copies and communication
- Regular campaign optimization to enhance conversion rates and lower acquisition costs.
- Analysing data to make informed campaigning decisions.
Location - Gurugram