Digital Marketing Job

Job Description:

We are seeking a dynamic and motivated individual to join our team as a Junior Performance/Paid Marketing Executive. In this role, you will be responsible for assisting in the execution of result-driven plans for paid campaigns across various digital platforms including Google, Meta (Facebook, Instagram), LinkedIn, Twitter, and others. The ideal candidate will have a passion for digital marketing, strong analytical skills, and a desire to contribute to the success of our marketing initiatives.

Key Responsibilities

• Assist in Campaign Strategy: Collaborate with the marketing team to develop and execute effective paid marketing strategies aligned with business goals and objectives.
• Campaign Setup and Management: Set up, optimize, and manage paid campaigns on platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, Twitter Ads, etc.
• Keyword Research and Ad Copywriting: Conduct keyword research to identify relevant keywords for campaigns and create compelling ad copy that drives engagement and conversions.
• Budget Management: Monitor campaign budgets and optimize spending to maximize ROI and achieve desired outcomes.
• Performance Analysis: Analyze campaign performance metrics such as click-through rates, conversion rates, cost per click, etc., and provide actionable insights to improve campaign performance.
• A/B Testing: Plan and execute A/B tests to optimize ad creatives, landing pages, targeting criteria, etc., and implement findings to enhance campaign effectiveness.
• Ad Creative Development: Collaborate with the creative team to develop engaging ad creatives, including images, videos, and ad copy, that resonate with the target audience.
• Stay Updated with Industry Trends: Stay abreast of industry trends, best practices, and emerging technologies in paid marketing to implement innovative strategies and tactics.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 1-2 years of experience in digital marketing, with a focus on paid advertising.
• Proficiency in using digital advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, Twitter Ads, etc.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and collaboration skills.
• Detail-oriented with strong organizational and time management abilities.
• A creative thinker with a passion for staying ahead of digital marketing trends.
• Google Ads certification and other relevant certifications are a plus.

Benefits

• Competitive salary package.
• Opportunities for professional growth and career advancement.
• Collaborative and supportive work environment.
• 5 days working in a Week.

If you are passionate about digital marketing and eager to contribute to the success of our paid marketing efforts, we encourage you to apply for this exciting opportunity. Join us in driving measurable results and achieving our marketing objectives through innovative paid campaigns across digital platforms.

Location - Gurugram