Signtific Advertising Pvt. Ltd. | full_time

Performance Marketing Manager

Gurugram India | Posted on 09/12/2025

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Reporting to:
Department: Digital Marketing
Experience: 5 years
Role Overview:

We are looking for an experienced Performance Marketing Manager with a strong background in paid advertising and lead generation across multiple digital platforms. The ideal candidate must have solid experience in generating high-quality leads at an optimal cost per lead (CPL) and driving measurable ROI for service-based businesses.

Key Responsibilities:
  • Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
  • Drive lead generation campaigns focusing on delivering qualified leads at the targeted CPL.
  • Create, test, and optimize ad copies, landing pages, and campaign funnels.
  • Monitor daily performance metrics such as CPL, CTR, impressions, conversions, and ROI.
  • Manage monthly ad budgets and forecast results based on KPIs.
  • Run campaigns across multiple formats – Search, Display, YouTube, Retargeting, Discovery, Performance Max, etc.
  • Collaborate with sales and service teams to ensure lead-to-sale alignment.
  • Conduct weekly and monthly performance reporting.
  • Implement A/B testing strategies for improving conversions.
  • Stay updated on new paid advertising trends, tools, and best practices.

 

Skills & Qualifications:

 

  • Strong experience in Google Ads (mandatory).
  • Hands-on expertise in PPC, paid advertising, performance campaigns, lead generation.
  • Knowledge of cost per lead optimization, impression tracking, landing page optimization.
  • Experience using tools like Google Analytics, Tag Manager, Hotjar, CRM systems.
  • Strong analytical skills and ability to interpret data-driven insights.
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